Consumer Awareness

Gold Backed Currency is Back in the News in 2014

Boom-bust cycle and flexible currency have been responsible? All eyes on gold once again in 2014 and beyond… In Switzerland there is increased demand for the backing of the Swiss Franc, as the Swiss Franc was the currency that held out the longest with an almost 100% gold backing in history. Read more…

Three Steps to a More Organized Business

The fiber of our business being is our ability to multitask to the point of strain and exhaustion. But in trying to “do more” are we’re really just “doing less”? Studies show a correlation between multitasking, high stress and stunted potential – leading to a scattered and unfulfilled business mind. Behind this dishevelment is a workload with multiple projects and deadlines. Read more…

Gold Buybacks Mark Uncertain Times

Has buying back old gold cost jewelry companies core jewelry product sales, while making the future more uncertain? The answer is unclear, if history is the measure. Some writers have recently suggested jewelers successfully bought back consumer’s old gold when gold prices first ballooned in the 1980’s. That may be partially correct, but if true, the trend was short-lived, lasting only about nine months. Read more…

25 Questions to Ask Your Insurance Agent

Questions to ask your insurance agent when considering acquiring insurance for jewelry. Read more…

Buying Gold and Gemstone Jewelry: The Heart of the Matter

If you’re planning a gift of gold or gemstone jewelry for your sweetheart, take some time to learn the terms used in the industry. Start with the basics. Carats and karats. What’s the difference? Simply put, a carat is a unit of weight for gemstones, including diamonds; a karat is a unit for measuring the purity of gold. Read more…

Selling Gold, Online or In Person

Have you thought about making a few extra dollars by selling some of your gold jewelry? Whether you do it through a gold- party (in-home party usually held with a group of friends), over the Internet, or through a local jeweler, here are some things you should consider. Read more…

What is Jewelry Appraisal?

An appraisal is an informed opinion as to the authenticity, quality, design and value of a gem or jewelry article. The opinion is backed by appraiser training, market experience, and gemological equipment. Read more…

Learn More about Conflict Diamonds

Governments, inter-governmental and non-governmental organizations, diamond traders, financial institutions, arms manufacturers, social and educational institutions and other civil society players need to combine their efforts, demand the strict enforcement of sanctions and encourage real peace. The horrific atrocities in Sierra Leone and the long suffering of the people of Angola have heightened the international community’s awareness of the need to cut off sources of funding for the rebels in order to promote lasting peace in those countries; such an opportunity cannot be wasted. Read more…